ABOUT

I turn data into decisions that move investments.

I'm Alejandro Pulido Morán. For 17 years I've helped governments, embassies, and companies make decisions on investment, exports, and expansion with reliable information — not gut feeling.

My background

I'm an economist from Universidad Panamericana with a Master's in International Management from ITAMMy career bridges the public sector and private consulting, always around a single idea: the best decisions come from the best information.

2017 — Present

Partner and Business Intelligence Manager · Export Consulting Group

I lead the market research practice. I've directed studies for Fortune 500 companies in sectors such as logistics, energy, and chemicals, as well as organizations like Euromonitor and the Embassy of Canada, across industries ranging from automotive to cybersecurity. In 2023, I led 56 studies tied to opportunities worth over USD 2 billion across Latin America.

2016 — 2018

Director of Chemical Industry and Industrial Inputs · ProMéxico

I led the most recognized sector division of 2017, with projects valued at USD 2.214 billion. I coordinated Mexico's first delegation at CES 2018 and connected high-value projects with the Ministry of Economy and the Office of the President.

2013 — 2016

Director of Sector and Economic Analysis · ProMéxico

Author of the institutional book "The Mexican Automotive Industry: Current Status, Challenges, and Opportunities 2016." I developed business cases for the investment attraction of BMW, Hyundai-KIA, and Mercedes-Benz.

2008 — 2013

Opportunity and Country Analysis · ProMéxico

I prepared the analyses that backed landmark investments: Audi (USD 2 billion), Daimler (USD 300M), and Fiat-Chrysler (USD 150M) for production in Mexico.

Publicaciones institucionales de ProMéxico desarrolladas por Alejandro Pulido

International experience

My work has taken me to collaborate with governments and organizations across several countries, and to represent Mexico in international forums.

Alejandro Pulido como ponente en un foro Canadá-México sobre Smart Cities — Speaker at a **Canadá–México** forum on market entry strategy and Smart Cities.

Trade missions and forums

CES 2018 (Las Vegas), Canadian Technology Accelerator — Smart Cities Mexico/Spain, and collaboration with the governments of Canada, the United States, Argentina, and Guatemala.

Multilateral projects

Research for the Embassy of Canada (supplier diversification and SME inclusion), USAID-Guatemala, and market studies in Ecuador and Colombia.

Education and tools

Master's · International Management (ITAM) Bachelor's Economics (UP) Languages Spanish and English Tools Tableau · Orbis · VeriTrade · Power BI

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