Open Markets | Inteligencia de Mercados y Comercio Exterior \u2014 Alejandro Pulido<\/title>\n <meta name=\"description\" content=\"Alejandro Pulido \u2014 17 a\u00f1os de inteligencia de mercados y comercio exterior. Convierto datos en decisiones de inversi\u00f3n, exportaci\u00f3n y nearshoring para empresas e instituciones.\" \/>\n <meta property=\"og:title\" content=\"Open Insights | Inteligencia de Mercados y Comercio Exterior\" \/>\n <meta property=\"og:description\" content=\"Decisiones de inversi\u00f3n y exportaci\u00f3n respaldadas por datos.\" \/>\n <meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/openmarkets.me\/wp-content\/uploads\/2025\/12\/Alejandro_foto-scaled.jpg\" \/>\n <meta property=\"og:url\" content=\"https:\/\/openmarkets.me\" \/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\" \/>\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin \/>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600;9..144,700&family=Inter:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\" \/>\n <style>\n\/* FIX: anular may\u00fasculas forzadas por el tema *\/\n.hero h1, .hero__title, .section__title, .service-card__title, .about__content .section__title,\n.process__step h3, .case-card__metric, .testimonial__author, .footer__tagline,\n.cta-banner h2, .faq__item summary, .nav__logo-text, h1,h2,h3,h4 {\n text-transform:none !important;\n}\n\n\/* ============================================================\n OPEN Insights \u2014 Landing oscura premium\n ============================================================ *\/\n\n:root {\n --bg: #0D1117;\n --surface: #161B22;\n --surface-2: #1C232D;\n --border: #2A3340;\n --accent: #2DD4BF;\n --accent-dk: #14B8A6;\n --accent-gl: rgba(45,212,191,.16);\n --text: #E6EDF3;\n --dim: #8B949E;\n --display: 'Fraunces', Georgia, serif;\n --body: 'Inter', system-ui, sans-serif;\n --maxw: 1140px;\n}\n\n* { margin:0; 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}\n.about__why-link:hover { color:var(--accent-dk); }\n\n\/* ---------- Cases ---------- *\/\n.cases { padding:100px 24px; max-width:var(--maxw); margin:0 auto; }\n.cases__grid { display:grid; grid-template-columns:repeat(4,1fr); gap:20px; }\n.case-card { background:var(--surface); border:1px solid var(--border); border-radius:16px; padding:30px 26px; transition:border-color .22s; }\n.case-card:hover { border-color:var(--accent); }\n.case-card__metric { font-family:var(--display); font-size:2.6rem; font-weight:700; color:var(--accent); line-height:1; margin-bottom:14px; }\n.case-card__label { color:var(--dim); font-size:.92rem; }\n\n\/* ---------- Testimonials ---------- *\/\n.testimonials { padding:100px 24px; background:var(--surface); border-top:1px solid var(--border); border-bottom:1px solid var(--border); }\n.testimonials__grid { max-width:var(--maxw); margin:0 auto; display:grid; grid-template-columns:repeat(3,1fr); gap:22px; }\n.testimonial { background:var(--bg); border:1px solid var(--border); 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}\n.faq__item p { color:var(--dim); padding-bottom:22px; font-size:.98rem; }\n\n\/* ---------- Contact ---------- *\/\n.contact { padding:100px 24px; background:var(--surface); border-top:1px solid var(--border); }\n.contact__container { max-width:var(--maxw); margin:0 auto; display:grid; grid-template-columns:1fr; gap:28px; text-align:center; }\n.contact__intro .section__title { text-align:center; }\n.contact__details { align-items:center; }\n.contact__intro .section__kicker { display:block; margin-bottom:8px; }\n.contact__intro .section__title { text-align:center; margin-top:0; }\n\/* Ancho controlado para el formulario de WPForms insertado debajo *\/\n.contact .wpforms-container { max-width:620px; margin:8px auto 0; text-align:left; }\n.contact__lead { color:var(--dim); margin-bottom:30px; }\n.contact__details { list-style:none; display:flex; flex-direction:column; gap:16px; }\n.contact__details li { font-size:.98rem; color:var(--dim); }\n.contact__details strong { display:block; color:var(--accent); 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gap:40px; padding-bottom:48px; }\n.footer__brand .nav__logo-mark { margin-bottom:16px; }\n.footer__tagline { font-family:var(--display); font-size:1.1rem; color:var(--text); margin-bottom:8px; }\n.footer__partner { color:var(--dim); font-size:.9rem; }\n.footer__col h4 { font-family:var(--body); font-size:.82rem; letter-spacing:.08em; text-transform:uppercase; color:var(--dim); margin-bottom:16px; }\n.footer__col a { display:block; color:var(--text); font-size:.95rem; margin-bottom:11px; opacity:.8; transition:opacity .2s,color .2s; }\n.footer__col a:hover { opacity:1; color:var(--accent); }\n.footer__bottom { max-width:var(--maxw); margin:0 auto; border-top:1px solid var(--border); padding:24px 0;\n display:flex; justify-content:space-between; align-items:center; font-size:.88rem; color:var(--dim); }\n.footer__bottom a:hover { color:var(--accent); }\n\n\/* ---------- Animations ---------- *\/\n.fade-up, .fade-right { opacity:1; transform:none; transition:opacity .7s ease, transform .7s ease; }\n.fade-up.in, .fade-right.in { opacity:1; transform:none; }\n.hero .fade-up:nth-child(1){transition-delay:.05s}\n.hero .fade-up:nth-child(2){transition-delay:.15s}\n.hero .fade-up:nth-child(3){transition-delay:.25s}\n.hero .fade-up:nth-child(4){transition-delay:.35s}\n.hero .fade-up:nth-child(5){transition-delay:.45s}\n\n\/* ---------- Responsive ---------- *\/\n@media (max-width:920px){\n .hero__container, .about__container, .contact__container { grid-template-columns:1fr; gap:40px; }\n .hero__image { order:-1; max-width:380px; }\n .services__grid, .process__grid, .cases__grid, .testimonials__grid { grid-template-columns:repeat(2,1fr); }\n .footer__container { grid-template-columns:1fr 1fr; }\n}\n@media (max-width:640px){\n .nav__links { position:fixed; inset:64px 0 auto 0; flex-direction:column; background:var(--bg);\n border-bottom:1px solid var(--border); padding:24px; gap:18px; transform:translateY(-120%); transition:transform .3s; }\n .nav__links.open { transform:translateY(0); }\n .nav__hamburger { display:flex; }\n .hero { padding-top:130px; }\n .hero__stats { flex-wrap:wrap; gap:18px; }\n .services__grid, .process__grid, .cases__grid, .testimonials__grid, .footer__container, .form__row { grid-template-columns:1fr; }\n .footer__bottom { flex-direction:column; gap:10px; }\n}\n\n\n\/* FIX extra: garantizar visibilidad *\/\n.fade-up,.fade-right{opacity:1 !important;transform:none !important;}\n<\/style>\n<\/head>\n<body>\n\n\n\n\n<section class=\"hero\" id=\"inicio\">\n <div class=\"hero__bg-grid\"><\/div>\n <div class=\"hero__container\">\n <div class=\"hero__content\">\n <div class=\"hero__badge fade-up\">Inteligencia de mercados \u00b7 Comercio exterior<\/div>\n <h1 class=\"hero__title fade-up\" style=\"text-transform:none !important;\">\n Decisiones de inversi\u00f3n<br\/>\n y exportaci\u00f3n<br\/>\n <span class=\"hero__title--accent\">respaldadas por datos.<\/span>\n <\/h1>\n <p class=\"hero__subtitle fade-up\">\n Soy Alejandro Pulido. Durante 17 a\u00f1os he liderado investigaci\u00f3n de mercado\n e inteligencia competitiva para gobiernos, embajadas y compa\u00f1\u00edas Fortune 500 \u2014\n convirtiendo datos en decisiones de inversi\u00f3n, exportaci\u00f3n y nearshoring.\n <\/p>\n <div class=\"hero__actions fade-up\">\n <a href=\"#contacto\" class=\"btn btn--primary\">Agendar una conversaci\u00f3n<\/a>\n <a href=\"#servicios\" class=\"btn btn--ghost\">Ver c\u00f3mo trabajo<\/a>\n <\/div>\n <div class=\"hero__stats fade-up\">\n <div class=\"hero__stat\">\n <span class=\"hero__stat-num\">240+<\/span>\n <span class=\"hero__stat-label\">Estudios liderados<\/span>\n <\/div>\n <div class=\"hero__stat-divider\"><\/div>\n <div class=\"hero__stat\">\n <span class=\"hero__stat-num\">17+<\/span>\n <span class=\"hero__stat-label\">A\u00f1os de experiencia<\/span>\n <\/div>\n <div class=\"hero__stat-divider\"><\/div>\n <div class=\"hero__stat\">\n <span class=\"hero__stat-num\">$2,000M+<\/span>\n <span class=\"hero__stat-label\">USD en inversi\u00f3n concretada<\/span>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"hero__image fade-right\">\n <div class=\"hero__image-wrapper\">\n <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/openmarkets.me\/wp-content\/uploads\/2025\/12\/Alejandro_foto-scaled.jpg?ssl=1\"\n alt=\"Alejandro Pulido \u2014 Consultor en comercio exterior e inteligencia de mercados\" loading=\"eager\" \/>\n <div class=\"hero__image-badge\">\n <span class=\"hero__image-badge-dot\"><\/span>\n <span>Socio de Export CG \u00b7 Business Intelligence \u00b7 B2Bs<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"trust\">\n <div class=\"trust__container\">\n <p class=\"trust__label\">Experiencia con instituciones y compa\u00f1\u00edas l\u00edderes<\/p>\n <div class=\"trust__logos\">\n <span class=\"trust__logo\">ProM\u00e9xico<\/span>\n <span class=\"trust__logo\">Embajada de Canad\u00e1<\/span>\n <span class=\"trust__logo\">NAFIN \u00b7 Bancomext<\/span>\n <span class=\"trust__logo\">Secretar\u00eda de Econom\u00eda<\/span>\n <span class=\"trust__logo\">USAID<\/span>\n <span class=\"trust__logo\">Euromonitor<\/span>\n <span class=\"trust__logo\">Americas Market Intelligence<\/span>\n <span class=\"trust__logo\">Cl\u00faster de la Fundici\u00f3n<\/span>\n <\/div>\n <p class=\"trust__sub\">Investigaci\u00f3n de mercado para compa\u00f1\u00edas Fortune 500 en automotriz, qu\u00edmica, metalmec\u00e1nica, ICT, energ\u00eda y manufactura avanzada.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"services\" id=\"servicios\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Servicios<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">En qu\u00e9 te puedo ayudar<\/h2>\n <p class=\"section__lead\">Tres frentes donde los datos reducen el riesgo de tus decisiones m\u00e1s importantes.<\/p>\n <\/div>\n <div class=\"services__grid\">\n\n <article class=\"service-card\">\n <div class=\"service-card__num\">01<\/div>\n <h3 class=\"service-card__title\" style=\"text-transform:none !important;\">Investigaci\u00f3n y an\u00e1lisis de mercado<\/h3>\n <p class=\"service-card__text\">Estudios primarios y secundarios, tama\u00f1o de mercado, competidores, marco regulatorio y tendencias accionables para decidir con menos riesgo.<\/p>\n <ul class=\"service-card__list\">\n <li>Estudios de mercado a la medida<\/li>\n <li>Inteligencia competitiva<\/li>\n <li>Dashboards en Excel y Tableau<\/li>\n <\/ul>\n <\/article>\n\n <article class=\"service-card service-card--featured\">\n <div class=\"service-card__flag\">M\u00e1s solicitado<\/div>\n <div class=\"service-card__num\">02<\/div>\n <h3 class=\"service-card__title\" style=\"text-transform:none !important;\">Comercio exterior y exportaci\u00f3n<\/h3>\n <p class=\"service-card__text\">Acompa\u00f1o a empresas que quieren exportar, importar maquinaria o atraer inversi\u00f3n \u2014 sin perderse entre tr\u00e1mites, mitos y requisitos.<\/p>\n <ul class=\"service-card__list\">\n <li>Estrategia de entrada a mercados<\/li>\n <li>Identificaci\u00f3n de compradores B2B<\/li>\n <li>Aprovechamiento del T-MEC<\/li>\n <\/ul>\n <\/article>\n\n <article class=\"service-card\">\n <div class=\"service-card__num\">03<\/div>\n <h3 class=\"service-card__title\" style=\"text-transform:none !important;\">Nearshoring y manufactura<\/h3>\n <p class=\"service-card__text\">An\u00e1lisis de oportunidades, sectores y riesgos para empresas que quieren capitalizar el nearshoring en M\u00e9xico con criterios reales, no discurso.<\/p>\n <ul class=\"service-card__list\">\n <li>Mapeo de cadenas de valor<\/li>\n <li>Diagn\u00f3stico de oportunidad<\/li>\n <li>Vinculaci\u00f3n con proveedores<\/li>\n <\/ul>\n <\/article>\n\n <\/div>\n<\/section>\n\n\n<section class=\"process\" id=\"proceso\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Proceso<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">C\u00f3mo trabajamos juntos<\/h2>\n <p class=\"section__lead\">Una metodolog\u00eda clara, del problema a la decisi\u00f3n.<\/p>\n <\/div>\n <div class=\"process__grid\">\n <div class=\"process__step\">\n <span class=\"process__step-num\">1<\/span>\n <h3 style=\"text-transform:none !important;\">Diagn\u00f3stico<\/h3>\n <p>Entendemos tu reto de negocio y definimos las preguntas que el an\u00e1lisis debe responder.<\/p>\n <\/div>\n <div class=\"process__step\">\n <span class=\"process__step-num\">2<\/span>\n <h3 style=\"text-transform:none !important;\">Investigaci\u00f3n<\/h3>\n <p>Levantamiento primario y secundario: entrevistas, datos de mercado y benchmarking.<\/p>\n <\/div>\n <div class=\"process__step\">\n <span class=\"process__step-num\">3<\/span>\n <h3 style=\"text-transform:none !important;\">An\u00e1lisis<\/h3>\n <p>Convertimos los datos en hallazgos, implicaciones y escenarios accionables.<\/p>\n <\/div>\n <div class=\"process__step\">\n <span class=\"process__step-num\">4<\/span>\n <h3 style=\"text-transform:none !important;\">Decisi\u00f3n<\/h3>\n <p>Recomendaciones claras y materiales ejecutivos listos para presentar y actuar.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"about\" id=\"sobre-mi\">\n <div class=\"about__container\">\n <div class=\"about__image fade-right\">\n <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/openmarkets.me\/wp-content\/uploads\/2026\/06\/IMG-20200220-WA0009.jpg?ssl=1\"\n alt=\"Alejandro Pulido Mor\u00e1n\" loading=\"lazy\" \/>\n <\/div>\n <div class=\"about__content\">\n <span class=\"section__kicker\">Sobre m\u00ed<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Alejandro Pulido Mor\u00e1n<\/h2>\n <p class=\"about__text\">\n Estratega de negocios internacionales e inteligencia competitiva. Maestr\u00eda en\n Direcci\u00f3n Internacional por el <strong>ITAM<\/strong> y Licenciatura en Econom\u00eda por la\n <strong>Universidad Panamericana<\/strong>.\n <\/p>\n <p class=\"about__text\">\n Pas\u00e9 una d\u00e9cada en <strong>ProM\u00e9xico<\/strong> liderando an\u00e1lisis sectorial y atracci\u00f3n de\n inversi\u00f3n \u2014 desde casos de negocio para BMW, Audi y Daimler, hasta la primera\n delegaci\u00f3n mexicana en el CES 2018. Hoy, como socio de <strong>Export Consulting\n Group<\/strong>, dirijo investigaci\u00f3n de mercado para empresas e instituciones en M\u00e9xico,\n Canad\u00e1 y Latinoam\u00e9rica.\n <\/p>\n <ul class=\"about__creds\">\n <li><span>Autor<\/span> del libro institucional de la Industria Automotriz Mexicana (ProM\u00e9xico, 2016)<\/li>\n <li><span>Ponente<\/span> en CES 2018 y Canadian Technology Accelerator \u2014 Smart Cities<\/li>\n <li><span>Idiomas<\/span> Espa\u00f1ol nativo \u00b7 Ingl\u00e9s fluido <\/li>\n <\/ul>\n\n <div class=\"about__why\">\n <h3 class=\"about__why-title\">Por qu\u00e9 hago esto<\/h3>\n <p>\n Open Insights naci\u00f3 de algo m\u00e1s personal de lo que parece. Cuando a mi hijo\n le diagnosticaron apraxia del habla, aprend\u00ed en carne propia lo que significa\n tomar decisiones dif\u00edciles con informaci\u00f3n incompleta \u2014 y el valor incalculable\n de tener datos claros cuando m\u00e1s importan. Esa misma convicci\u00f3n gu\u00eda mi trabajo:\n que ninguna empresa tenga que decidir su futuro a ciegas.\n <\/p>\n <a href=\"https:\/\/openmarkets.me\/la-apraxia-del-habla-infantil-entender-para-acompanar-mejor\/\" class=\"about__why-link\">Lee la historia completa \u2192<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"cases\" id=\"casos\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Casos<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Resultados que respaldan el trabajo<\/h2>\n <\/div>\n <div class=\"cases__grid\">\n <div class=\"case-card\">\n <div class=\"case-card__metric\">$2,000M<\/div>\n <p class=\"case-card__label\">USD en inversi\u00f3n de Volkswagen\/Audi cuyo caso de negocio prepar\u00e9 para producci\u00f3n en M\u00e9xico.<\/p>\n <\/div>\n <div class=\"case-card\">\n <div class=\"case-card__metric\">98%<\/div>\n <p class=\"case-card__label\">Evaluaci\u00f3n promedio como ponente en la Jornada de Industria Metalmec\u00e1nica de NAFIN\/Bancomext.<\/p>\n <\/div>\n <div class=\"case-card\">\n <div class=\"case-card__metric\">56<\/div>\n <p class=\"case-card__label\">Estudios liderados en un solo a\u00f1o (2023), vinculados a oportunidades en toda Latinoam\u00e9rica.<\/p>\n <\/div>\n <div class=\"case-card\">\n <div class=\"case-card__metric\">891<\/div>\n <p class=\"case-card__label\">Asistentes en el webinar con Bancomext sobre entrada de PYMEs a la cadena de valor global.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"testimonials\" id=\"testimonios\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Lo que dicen los clientes<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Resultados de los que se habla<\/h2>\n <p class=\"section__lead\">Testimonios de empresas atendidas a trav\u00e9s de Export Consulting Group, donde dirijo la pr\u00e1ctica de inteligencia de mercados.<\/p>\n <\/div>\n <div class=\"testimonials__grid\">\n <blockquote class=\"testimonial\">\n <p>\u201cExport Consulting Group ha sido de gran ayuda para la incursi\u00f3n comercial de RYBISA en Estados Unidos y Latinoam\u00e9rica. Su equipo est\u00e1 altamente calificado en exportaciones, comercio internacional y gesti\u00f3n de reuniones con compradores.\u201d<\/p>\n <footer><span class=\"testimonial__author\">RYBISA<\/span><span class=\"testimonial__role\">Manufactura \u00b7 Empaque industrial<\/span><\/footer>\n <\/blockquote>\n <blockquote class=\"testimonial\">\n <p>\u201cRealizaron un excelente trabajo en el armado de agendas de negocios para las empresas argentinas, conect\u00e1ndolas con los compradores adecuados.\u201d<\/p>\n <footer><span class=\"testimonial__author\">Misi\u00f3n comercial argentina<\/span><span class=\"testimonial__role\">Agenda B2B internacional<\/span><\/footer>\n <\/blockquote>\n <blockquote class=\"testimonial\">\n <p>\u201cEvaluaci\u00f3n promedio de 98% como ponente en la Jornada de Industria Metalmec\u00e1nica, con calificaciones perfectas en claridad y suficiencia de la informaci\u00f3n.\u201d<\/p>\n <footer><span class=\"testimonial__author\">NAFIN \u00b7 Bancomext<\/span><span class=\"testimonial__role\">Jornada de Desarrollo Empresarial, 2019<\/span><\/footer>\n <\/blockquote>\n <\/div>\n<\/section>\n\n\n<section class=\"cta-banner\">\n <div class=\"cta-banner__inner\">\n <div class=\"cta-banner__glow\"><\/div>\n <h2 style=\"text-transform:none !important;\">\u00bfTienes una decisi\u00f3n que no puede salir mal?<\/h2>\n <p>Antes de invertir, importar o entrar a un nuevo mercado, hablemos. Una primera conversaci\u00f3n para entender tu reto, sin costo.<\/p>\n <a href=\"#contacto\" class=\"btn btn--primary btn--lg\">Agendar una conversaci\u00f3n<\/a>\n <\/div>\n<\/section>\n\n\n<section class=\"faq\" id=\"faq\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Preguntas frecuentes<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Antes de escribirme<\/h2>\n <\/div>\n <div class=\"faq__list\">\n <details class=\"faq__item\">\n <summary>\u00bfTrabajas solo con grandes empresas?<\/summary>\n <p>No. Trabajo con PYMEs que quieren exportar o crecer, con grandes corporativos y con instituciones p\u00fablicas. La metodolog\u00eda se ajusta al tama\u00f1o y al objetivo de cada cliente.<\/p>\n <\/details>\n <details class=\"faq__item\">\n <summary>\u00bfCu\u00e1nto dura un proyecto t\u00edpico?<\/summary>\n <p>Depende del alcance. Un diagn\u00f3stico de oportunidad puede tomar semanas; un estudio de mercado completo, uno a tres meses. Lo definimos en el diagn\u00f3stico inicial.<\/p>\n <\/details>\n <details class=\"faq__item\">\n <summary>\u00bfAtiendes proyectos fuera de M\u00e9xico?<\/summary>\n <p>S\u00ed. He liderado investigaci\u00f3n en Canad\u00e1, Estados Unidos, Guatemala, Ecuador, Colombia y otros mercados de Latinoam\u00e9rica.<\/p>\n <\/details>\n <details class=\"faq__item\">\n <summary>\u00bfC\u00f3mo empezamos?<\/summary>\n <p>Con una conversaci\u00f3n sin costo. Me cuentas tu reto, identifico si puedo aportar valor y, si tiene sentido, te env\u00edo una propuesta con alcance, tiempos y honorarios.<\/p>\n <\/details>\n <\/div>\n<\/section>\n\n\n<section class=\"contact\" id=\"contacto\">\n <div class=\"contact__container\">\n <div class=\"contact__intro\">\n <span class=\"section__kicker\">Contacto<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Hablemos de tu proyecto<\/h2>\n <p class=\"contact__lead\">Cu\u00e9ntame qu\u00e9 decisi\u00f3n tienes enfrente. Respondo personalmente.<\/p>\n <ul class=\"contact__details\">\n <li><strong>Email<\/strong> contacto@openmarkets.me<\/li>\n <li><strong>LinkedIn<\/strong> \/in\/alejandro-pulido-moran<\/li>\n <li><strong>Ubicaci\u00f3n<\/strong> Ciudad de M\u00e9xico<\/li>\n <\/ul>\n <div style=\"margin-top:32px;\">\n <a href=\"\/contacto\/\" class=\"btn btn--primary btn--lg\">Escr\u00edbeme<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<footer class=\"footer\">\n <div class=\"footer__container\">\n <div class=\"footer__brand\">\n <span class=\"nav__logo-mark\">OI<\/span>\n <p class=\"footer__tagline\">Decisiones con datos, no solo con intuici\u00f3n.<\/p>\n <p class=\"footer__partner\">En alianza con Export Consulting Group.<\/p>\n <\/div>\n <div class=\"footer__col\">\n <h4>Navegaci\u00f3n<\/h4>\n <a href=\"\/inicio\/\">Servicios<\/a>\n <a href=\"\/sobre-mi\/\">Sobre m\u00ed<\/a>\n <a href=\"\/blog\/\">Blog<\/a>\n <a href=\"\/contacto\/\">Contacto<\/a>\n <\/div>\n <div 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}\n.faq__item p { color:var(--dim); padding-bottom:22px; font-size:.98rem; }\n\n\/* ---------- Contact ---------- *\/\n.contact { padding:100px 24px; background:var(--surface); border-top:1px solid var(--border); }\n.contact__container { max-width:var(--maxw); margin:0 auto; display:grid; grid-template-columns:1fr; gap:28px; text-align:center; }\n.contact__intro .section__title { text-align:center; }\n.contact__details { align-items:center; }\n.contact__intro .section__kicker { display:block; margin-bottom:8px; }\n.contact__intro .section__title { text-align:center; margin-top:0; }\n\/* Ancho controlado para el formulario de WPForms insertado debajo *\/\n.contact .wpforms-container { max-width:620px; margin:8px auto 0; text-align:left; }\n.contact__lead { color:var(--dim); margin-bottom:30px; }\n.contact__details { list-style:none; display:flex; flex-direction:column; gap:16px; }\n.contact__details li { font-size:.98rem; color:var(--dim); }\n.contact__details strong { display:block; color:var(--accent); 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gap:40px; padding-bottom:48px; }\n.footer__brand .nav__logo-mark { margin-bottom:16px; }\n.footer__tagline { font-family:var(--display); font-size:1.1rem; color:var(--text); margin-bottom:8px; }\n.footer__partner { color:var(--dim); font-size:.9rem; }\n.footer__col h4 { font-family:var(--body); font-size:.82rem; letter-spacing:.08em; text-transform:uppercase; color:var(--dim); margin-bottom:16px; }\n.footer__col a { display:block; color:var(--text); font-size:.95rem; margin-bottom:11px; opacity:.8; transition:opacity .2s,color .2s; }\n.footer__col a:hover { opacity:1; color:var(--accent); }\n.footer__bottom { max-width:var(--maxw); margin:0 auto; border-top:1px solid var(--border); padding:24px 0;\n display:flex; justify-content:space-between; align-items:center; font-size:.88rem; color:var(--dim); }\n.footer__bottom a:hover { color:var(--accent); }\n\n\/* ---------- Animations ---------- *\/\n.fade-up, .fade-right { opacity:1; transform:none; transition:opacity .7s ease, transform .7s ease; }\n.fade-up.in, .fade-right.in { opacity:1; transform:none; }\n.hero .fade-up:nth-child(1){transition-delay:.05s}\n.hero .fade-up:nth-child(2){transition-delay:.15s}\n.hero .fade-up:nth-child(3){transition-delay:.25s}\n.hero .fade-up:nth-child(4){transition-delay:.35s}\n.hero .fade-up:nth-child(5){transition-delay:.45s}\n\n\/* ---------- Responsive ---------- *\/\n@media (max-width:920px){\n .hero__container, .about__container, .contact__container { grid-template-columns:1fr; gap:40px; }\n .hero__image { order:-1; max-width:380px; }\n .services__grid, .process__grid, .cases__grid, .testimonials__grid { grid-template-columns:repeat(2,1fr); }\n .footer__container { grid-template-columns:1fr 1fr; }\n}\n@media (max-width:640px){\n .nav__links { position:fixed; inset:64px 0 auto 0; flex-direction:column; background:var(--bg);\n border-bottom:1px solid var(--border); padding:24px; gap:18px; transform:translateY(-120%); transition:transform .3s; }\n .nav__links.open { transform:translateY(0); }\n .nav__hamburger { display:flex; }\n .hero { padding-top:130px; }\n .hero__stats { flex-wrap:wrap; gap:18px; }\n .services__grid, .process__grid, .cases__grid, .testimonials__grid, .footer__container, .form__row { grid-template-columns:1fr; }\n .footer__bottom { flex-direction:column; gap:10px; }\n}\n\n\n\/* FIX extra: garantizar visibilidad *\/\n.fade-up,.fade-right{opacity:1 !important;transform:none !important;}\n<\/style>\n<\/head>\n<body>\n\n\n\n\n<section class=\"hero\" id=\"inicio\">\n <div class=\"hero__bg-grid\"><\/div>\n <div class=\"hero__container\">\n <div class=\"hero__content\">\n <div class=\"hero__badge fade-up\">Inteligencia de mercados \u00b7 Comercio exterior<\/div>\n <h1 class=\"hero__title fade-up\" style=\"text-transform:none !important;\">\n Decisiones de inversi\u00f3n<br\/>\n y exportaci\u00f3n<br\/>\n <span class=\"hero__title--accent\">respaldadas por datos.<\/span>\n <\/h1>\n <p class=\"hero__subtitle fade-up\">\n Soy Alejandro Pulido. Durante 17 a\u00f1os he liderado investigaci\u00f3n de mercado\n e inteligencia competitiva para gobiernos, embajadas y compa\u00f1\u00edas Fortune 500 \u2014\n convirtiendo datos en decisiones de inversi\u00f3n, exportaci\u00f3n y nearshoring.\n <\/p>\n <div class=\"hero__actions fade-up\">\n <a href=\"#contacto\" class=\"btn btn--primary\">Agendar una conversaci\u00f3n<\/a>\n <a href=\"#servicios\" class=\"btn btn--ghost\">Ver c\u00f3mo trabajo<\/a>\n <\/div>\n <div class=\"hero__stats fade-up\">\n <div class=\"hero__stat\">\n <span class=\"hero__stat-num\">240+<\/span>\n <span class=\"hero__stat-label\">Estudios liderados<\/span>\n <\/div>\n <div class=\"hero__stat-divider\"><\/div>\n <div class=\"hero__stat\">\n <span class=\"hero__stat-num\">17+<\/span>\n <span class=\"hero__stat-label\">A\u00f1os de experiencia<\/span>\n <\/div>\n <div class=\"hero__stat-divider\"><\/div>\n <div class=\"hero__stat\">\n <span class=\"hero__stat-num\">$2,000M+<\/span>\n <span class=\"hero__stat-label\">USD en inversi\u00f3n concretada<\/span>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"hero__image fade-right\">\n <div class=\"hero__image-wrapper\">\n <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/openmarkets.me\/wp-content\/uploads\/2025\/12\/Alejandro_foto-scaled.jpg?ssl=1\"\n alt=\"Alejandro Pulido \u2014 Consultor en comercio exterior e inteligencia de mercados\" loading=\"eager\" \/>\n <div class=\"hero__image-badge\">\n <span class=\"hero__image-badge-dot\"><\/span>\n <span>Socio de Export CG \u00b7 Business Intelligence \u00b7 B2Bs<\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"trust\">\n <div class=\"trust__container\">\n <p class=\"trust__label\">Experiencia con instituciones y compa\u00f1\u00edas l\u00edderes<\/p>\n <div class=\"trust__logos\">\n <span class=\"trust__logo\">ProM\u00e9xico<\/span>\n <span class=\"trust__logo\">Embajada de Canad\u00e1<\/span>\n <span class=\"trust__logo\">NAFIN \u00b7 Bancomext<\/span>\n <span class=\"trust__logo\">Secretar\u00eda de Econom\u00eda<\/span>\n <span class=\"trust__logo\">USAID<\/span>\n <span class=\"trust__logo\">Euromonitor<\/span>\n <span class=\"trust__logo\">Americas Market Intelligence<\/span>\n <span class=\"trust__logo\">Cl\u00faster de la Fundici\u00f3n<\/span>\n <\/div>\n <p class=\"trust__sub\">Investigaci\u00f3n de mercado para compa\u00f1\u00edas Fortune 500 en automotriz, qu\u00edmica, metalmec\u00e1nica, ICT, energ\u00eda y manufactura avanzada.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"services\" id=\"servicios\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Servicios<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">En qu\u00e9 te puedo ayudar<\/h2>\n <p class=\"section__lead\">Tres frentes donde los datos reducen el riesgo de tus decisiones m\u00e1s importantes.<\/p>\n <\/div>\n <div class=\"services__grid\">\n\n <article class=\"service-card\">\n <div class=\"service-card__num\">01<\/div>\n <h3 class=\"service-card__title\" style=\"text-transform:none !important;\">Investigaci\u00f3n y an\u00e1lisis de mercado<\/h3>\n <p class=\"service-card__text\">Estudios primarios y secundarios, tama\u00f1o de mercado, competidores, marco regulatorio y tendencias accionables para decidir con menos riesgo.<\/p>\n <ul class=\"service-card__list\">\n <li>Estudios de mercado a la medida<\/li>\n <li>Inteligencia competitiva<\/li>\n <li>Dashboards en Excel y Tableau<\/li>\n <\/ul>\n <\/article>\n\n <article class=\"service-card service-card--featured\">\n <div class=\"service-card__flag\">M\u00e1s solicitado<\/div>\n <div class=\"service-card__num\">02<\/div>\n <h3 class=\"service-card__title\" style=\"text-transform:none !important;\">Comercio exterior y exportaci\u00f3n<\/h3>\n <p class=\"service-card__text\">Acompa\u00f1o a empresas que quieren exportar, importar maquinaria o atraer inversi\u00f3n \u2014 sin perderse entre tr\u00e1mites, mitos y requisitos.<\/p>\n <ul class=\"service-card__list\">\n <li>Estrategia de entrada a mercados<\/li>\n <li>Identificaci\u00f3n de compradores B2B<\/li>\n <li>Aprovechamiento del T-MEC<\/li>\n <\/ul>\n <\/article>\n\n <article class=\"service-card\">\n <div class=\"service-card__num\">03<\/div>\n <h3 class=\"service-card__title\" style=\"text-transform:none !important;\">Nearshoring y manufactura<\/h3>\n <p class=\"service-card__text\">An\u00e1lisis de oportunidades, sectores y riesgos para empresas que quieren capitalizar el nearshoring en M\u00e9xico con criterios reales, no discurso.<\/p>\n <ul class=\"service-card__list\">\n <li>Mapeo de cadenas de valor<\/li>\n <li>Diagn\u00f3stico de oportunidad<\/li>\n <li>Vinculaci\u00f3n con proveedores<\/li>\n <\/ul>\n <\/article>\n\n <\/div>\n<\/section>\n\n\n<section class=\"process\" id=\"proceso\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Proceso<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">C\u00f3mo trabajamos juntos<\/h2>\n <p class=\"section__lead\">Una metodolog\u00eda clara, del problema a la decisi\u00f3n.<\/p>\n <\/div>\n <div class=\"process__grid\">\n <div class=\"process__step\">\n <span class=\"process__step-num\">1<\/span>\n <h3 style=\"text-transform:none !important;\">Diagn\u00f3stico<\/h3>\n <p>Entendemos tu reto de negocio y definimos las preguntas que el an\u00e1lisis debe responder.<\/p>\n <\/div>\n <div class=\"process__step\">\n <span class=\"process__step-num\">2<\/span>\n <h3 style=\"text-transform:none !important;\">Investigaci\u00f3n<\/h3>\n <p>Levantamiento primario y secundario: entrevistas, datos de mercado y benchmarking.<\/p>\n <\/div>\n <div class=\"process__step\">\n <span class=\"process__step-num\">3<\/span>\n <h3 style=\"text-transform:none !important;\">An\u00e1lisis<\/h3>\n <p>Convertimos los datos en hallazgos, implicaciones y escenarios accionables.<\/p>\n <\/div>\n <div class=\"process__step\">\n <span class=\"process__step-num\">4<\/span>\n <h3 style=\"text-transform:none !important;\">Decisi\u00f3n<\/h3>\n <p>Recomendaciones claras y materiales ejecutivos listos para presentar y actuar.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"about\" id=\"sobre-mi\">\n <div class=\"about__container\">\n <div class=\"about__image fade-right\">\n <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/openmarkets.me\/wp-content\/uploads\/2026\/06\/IMG-20200220-WA0009.jpg?ssl=1\"\n alt=\"Alejandro Pulido Mor\u00e1n\" loading=\"lazy\" \/>\n <\/div>\n <div class=\"about__content\">\n <span class=\"section__kicker\">Sobre m\u00ed<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Alejandro Pulido Mor\u00e1n<\/h2>\n <p class=\"about__text\">\n Estratega de negocios internacionales e inteligencia competitiva. Maestr\u00eda en\n Direcci\u00f3n Internacional por el <strong>ITAM<\/strong> y Licenciatura en Econom\u00eda por la\n <strong>Universidad Panamericana<\/strong>.\n <\/p>\n <p class=\"about__text\">\n Pas\u00e9 una d\u00e9cada en <strong>ProM\u00e9xico<\/strong> liderando an\u00e1lisis sectorial y atracci\u00f3n de\n inversi\u00f3n \u2014 desde casos de negocio para BMW, Audi y Daimler, hasta la primera\n delegaci\u00f3n mexicana en el CES 2018. Hoy, como socio de <strong>Export Consulting\n Group<\/strong>, dirijo investigaci\u00f3n de mercado para empresas e instituciones en M\u00e9xico,\n Canad\u00e1 y Latinoam\u00e9rica.\n <\/p>\n <ul class=\"about__creds\">\n <li><span>Autor<\/span> del libro institucional de la Industria Automotriz Mexicana (ProM\u00e9xico, 2016)<\/li>\n <li><span>Ponente<\/span> en CES 2018 y Canadian Technology Accelerator \u2014 Smart Cities<\/li>\n <li><span>Idiomas<\/span> Espa\u00f1ol nativo \u00b7 Ingl\u00e9s fluido <\/li>\n <\/ul>\n\n <div class=\"about__why\">\n <h3 class=\"about__why-title\">Por qu\u00e9 hago esto<\/h3>\n <p>\n Open Insights naci\u00f3 de algo m\u00e1s personal de lo que parece. Cuando a mi hijo\n le diagnosticaron apraxia del habla, aprend\u00ed en carne propia lo que significa\n tomar decisiones dif\u00edciles con informaci\u00f3n incompleta \u2014 y el valor incalculable\n de tener datos claros cuando m\u00e1s importan. Esa misma convicci\u00f3n gu\u00eda mi trabajo:\n que ninguna empresa tenga que decidir su futuro a ciegas.\n <\/p>\n <a href=\"https:\/\/openmarkets.me\/la-apraxia-del-habla-infantil-entender-para-acompanar-mejor\/\" class=\"about__why-link\">Lee la historia completa \u2192<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"cases\" id=\"casos\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Casos<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Resultados que respaldan el trabajo<\/h2>\n <\/div>\n <div class=\"cases__grid\">\n <div class=\"case-card\">\n <div class=\"case-card__metric\">$2,000M<\/div>\n <p class=\"case-card__label\">USD en inversi\u00f3n de Volkswagen\/Audi cuyo caso de negocio prepar\u00e9 para producci\u00f3n en M\u00e9xico.<\/p>\n <\/div>\n <div class=\"case-card\">\n <div class=\"case-card__metric\">98%<\/div>\n <p class=\"case-card__label\">Evaluaci\u00f3n promedio como ponente en la Jornada de Industria Metalmec\u00e1nica de NAFIN\/Bancomext.<\/p>\n <\/div>\n <div class=\"case-card\">\n <div class=\"case-card__metric\">56<\/div>\n <p class=\"case-card__label\">Estudios liderados en un solo a\u00f1o (2023), vinculados a oportunidades en toda Latinoam\u00e9rica.<\/p>\n <\/div>\n <div class=\"case-card\">\n <div class=\"case-card__metric\">891<\/div>\n <p class=\"case-card__label\">Asistentes en el webinar con Bancomext sobre entrada de PYMEs a la cadena de valor global.<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n<section class=\"testimonials\" id=\"testimonios\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Lo que dicen los clientes<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Resultados de los que se habla<\/h2>\n <p class=\"section__lead\">Testimonios de empresas atendidas a trav\u00e9s de Export Consulting Group, donde dirijo la pr\u00e1ctica de inteligencia de mercados.<\/p>\n <\/div>\n <div class=\"testimonials__grid\">\n <blockquote class=\"testimonial\">\n <p>\u201cExport Consulting Group ha sido de gran ayuda para la incursi\u00f3n comercial de RYBISA en Estados Unidos y Latinoam\u00e9rica. Su equipo est\u00e1 altamente calificado en exportaciones, comercio internacional y gesti\u00f3n de reuniones con compradores.\u201d<\/p>\n <footer><span class=\"testimonial__author\">RYBISA<\/span><span class=\"testimonial__role\">Manufactura \u00b7 Empaque industrial<\/span><\/footer>\n <\/blockquote>\n <blockquote class=\"testimonial\">\n <p>\u201cRealizaron un excelente trabajo en el armado de agendas de negocios para las empresas argentinas, conect\u00e1ndolas con los compradores adecuados.\u201d<\/p>\n <footer><span class=\"testimonial__author\">Misi\u00f3n comercial argentina<\/span><span class=\"testimonial__role\">Agenda B2B internacional<\/span><\/footer>\n <\/blockquote>\n <blockquote class=\"testimonial\">\n <p>\u201cEvaluaci\u00f3n promedio de 98% como ponente en la Jornada de Industria Metalmec\u00e1nica, con calificaciones perfectas en claridad y suficiencia de la informaci\u00f3n.\u201d<\/p>\n <footer><span class=\"testimonial__author\">NAFIN \u00b7 Bancomext<\/span><span class=\"testimonial__role\">Jornada de Desarrollo Empresarial, 2019<\/span><\/footer>\n <\/blockquote>\n <\/div>\n<\/section>\n\n\n<section class=\"cta-banner\">\n <div class=\"cta-banner__inner\">\n <div class=\"cta-banner__glow\"><\/div>\n <h2 style=\"text-transform:none !important;\">\u00bfTienes una decisi\u00f3n que no puede salir mal?<\/h2>\n <p>Antes de invertir, importar o entrar a un nuevo mercado, hablemos. Una primera conversaci\u00f3n para entender tu reto, sin costo.<\/p>\n <a href=\"#contacto\" class=\"btn btn--primary btn--lg\">Agendar una conversaci\u00f3n<\/a>\n <\/div>\n<\/section>\n\n\n<section class=\"faq\" id=\"faq\">\n <div class=\"section__head\">\n <span class=\"section__kicker\">Preguntas frecuentes<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Antes de escribirme<\/h2>\n <\/div>\n <div class=\"faq__list\">\n <details class=\"faq__item\">\n <summary>\u00bfTrabajas solo con grandes empresas?<\/summary>\n <p>No. Trabajo con PYMEs que quieren exportar o crecer, con grandes corporativos y con instituciones p\u00fablicas. La metodolog\u00eda se ajusta al tama\u00f1o y al objetivo de cada cliente.<\/p>\n <\/details>\n <details class=\"faq__item\">\n <summary>\u00bfCu\u00e1nto dura un proyecto t\u00edpico?<\/summary>\n <p>Depende del alcance. Un diagn\u00f3stico de oportunidad puede tomar semanas; un estudio de mercado completo, uno a tres meses. Lo definimos en el diagn\u00f3stico inicial.<\/p>\n <\/details>\n <details class=\"faq__item\">\n <summary>\u00bfAtiendes proyectos fuera de M\u00e9xico?<\/summary>\n <p>S\u00ed. He liderado investigaci\u00f3n en Canad\u00e1, Estados Unidos, Guatemala, Ecuador, Colombia y otros mercados de Latinoam\u00e9rica.<\/p>\n <\/details>\n <details class=\"faq__item\">\n <summary>\u00bfC\u00f3mo empezamos?<\/summary>\n <p>Con una conversaci\u00f3n sin costo. Me cuentas tu reto, identifico si puedo aportar valor y, si tiene sentido, te env\u00edo una propuesta con alcance, tiempos y honorarios.<\/p>\n <\/details>\n <\/div>\n<\/section>\n\n\n<section class=\"contact\" id=\"contacto\">\n <div class=\"contact__container\">\n <div class=\"contact__intro\">\n <span class=\"section__kicker\">Contacto<\/span>\n <h2 class=\"section__title\" style=\"text-transform:none !important;\">Hablemos de tu proyecto<\/h2>\n <p class=\"contact__lead\">Cu\u00e9ntame qu\u00e9 decisi\u00f3n tienes enfrente. 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